President's message - April 2026

By Tammy Vineberg, APR - CPRS Edmonton president

Spring has a way of reminding us to pause, reconnect and take stock of what truly sustains us—both personally and professionally. For communicators, that reflection feels especially timely. Public relations can be a deeply collaborative profession, yet many of us do our work in increasingly fragmented environments. We’re expected to move fast, respond constantly, and often work behind the scenes without much opportunity to connect with peers who truly understand the weight of the role.

That’s why community matters so much.

CPRS Edmonton exists to create those moments of connection—whether it’s over coffee, through professional development, or in conversations that remind us we’re not navigating this work alone. In a profession that can sometimes feel isolating, our chapter is a place to share challenges, test ideas, and support one another as trusted advisors.

April gives us another reason to reflect, as we celebrate National Volunteer Week. CPRS is powered entirely by volunteers, and service is one of the strongest ways we contribute to the profession we care so deeply about. Volunteering—especially at the board level—builds leadership skills, broadens perspective, and strengthens the profession as a whole. It also shapes the future of CPRS Edmonton.

As we look ahead, we are still seeking volunteer board members who are ready to lend their voice, experience and curiosity. Whether you’re early in your career or a seasoned practitioner, there is space at the table for those who want to help guide our chapter forward. If you’ve ever considered getting involved, this might be your moment. You can find more information here.

May also marks National Public Relations Month, a time to celebrate—and defend—the value of our work. At a time when trust is fragile and misinformation is widespread, ethical, strategic public relations has never been more important. We tell stories, yes—but more importantly, we build understanding, foster dialogue, and help organizations act responsibly and transparently.

Public relations still matters. Community still matters. And service—showing up for one another and for our profession—matters more than ever.

Thank you for being part of CPRS Edmonton. I look forward to connecting with you this spring and continuing to build a strong, thoughtful, and supportive professional community together.