2025-2026 Board Members
President
Crystal Wood, APR
Crystal is a senior professional with 15 years of experience across a variety of sectors. She works with GHD, a global professional services firm, in the Strategic Growth Initiatives portfolio. She also owns Crown Communications and is a former CPRS Edmonton President.
VP & Treasurer
Crystal Steeves, MA
Crystal
Past President
Tammy Vineberg, APR
Tammy is an award-winning communicator with more than 19 years of experience in public relations and a background in journalism. She serves as director of marketing and communications at the Jewish Federation of Edmonton and leads a well-known Montreal bagel fundraiser that brings thousands of St-Viateur bagels to Edmonton each year.
Governance
Jennifer Badry
Jennifer Badry is an accomplished communications executive with more than 20 years of experience across the public, private, and not-for-profit sectors. A people-first leader, she is a trusted, data-driven communications partner at the executive leadership table, shaping organizational brand, reputation, and relationships. Jennifer has successfully navigated complex issues and crises while leading large multidisciplinary teams to award-winning outcomes. Career highlights include opening Western Canada's first children's museum, marketing Alberta during the 2010 Vancouver Olympic Games, and leading the development of the City of Edmonton's place brand strategy. She is currently completing her Master of Communications and Technology at the University of Alberta.
Sponsorship & Partnerships
Amir Grozdanic
Amir Grozdanic is a communications specialist with the Alberta Dental Association. A graduate of MacEwan University’s Public Relations program, he has experience in internal communications, stakeholder engagement and communications coordination. Amir also co-founded MacEwan’s Integrated Marketing and Communications Case Competition, supporting practical learning for communications students.
Director at Large
Luis Aguilar
Luis Carlos Flores Aguilar is a Senior Communications Advisor with the Department of Justice Canada and a freelance communications consultant. Passionate about diversity and inclusion, he has volunteered with Latin American and 2SLGBTQI+ organizations. His leadership has earned national and provincial recognition for advancing equity, belonging, and public service.
Director at Large
Darrell Winwood
Darrell Winwood is a director at large and has served in multiple other roles. Over the last 25 years he has worked in multiple industries including the Government of Alberta, aviation, utilities, innovation sectors and 11 years in newspapers. He earned his APR designation in 2021. Darrell enjoys meeting new people, a good debate, a better story and spends much of his free time with his two daughters and wife.
Director at Large
Megan Normandeau
Megan is the Founder and Managing Director of Empire Collective Consulting. With more than 12 years of experience in strategic communications, media relations, issues management and crisis communications, she advises public sector, nonprofit and impact-driven organizations across Western Canada.
Membership
Christopher Adamson
Christopher Adamson has a multidisciplinary background in hospitality, design and communications. Since earning a Public Relations diploma from MacEwan University in 2020, he has worked across government and higher education. His professional practice focuses on strategic communications, technical writing, grant writing and crisis communications.
Membership
Adam Holm
Adam Holm is a communications leader with more than 20 years of experience helping organizations communicate with employees, stakeholders and the public. His work focuses on strategic communications, issues management and storytelling. Adam is particularly interested in helping organizations strengthen inclusion, learning and thoughtful engagement through communications.
Accreditation
Jill Craig, APR
Jill Craig is a communications leader with more than 20 years of experience advising municipal and non-profit organizations. She helps leaders translate strategy into clear, trusted communications, guiding organizations through complex issues and change while strengthening relationships and public confidence.
Mentorship
Kyla Stocks
Kyla is a senior communications strategist with over 15 years of experience across health-care regulation, higher education, and fintech. She currently works with the City of Beaumont as a Senior Strategist.
Communications
Stéphanie Odayen, MBA
Stéphanie Odayen is a bilingual senior communications advisor with more than 15 years of experience across healthcare, government, nonprofit and Indigenous-led organizations. She advises senior leaders on communications during complex and high-profile initiatives, with a focus on thoughtful strategy, sound judgment and communications that build trust.
Professional Development
Olga Michailides
Unspun Communications principal Olga Michailides has been communicating professionally for 25 years. Though her focus is on organizational communications, she has deep experience leading teams in digital communications, public and media relations, and branding as an experience.
Community Connector
Michelle Lindstrom
Michelle is a journalist and communications professional with roughly 15 years of experience supporting nonprofit organizations with writing, editing, and community outreach. She has written for various magazines and continues to build community culture and strong teams via relevant storytelling and intentional collaboration.
Legacy Relations
Julia Harvie-Shemko, APR, CEC
Julia is a senior communications strategist with more than 25 years of experience in communications, strategic planning and organizational leadership. She specializes in strategic communications, organizational effectiveness and communications governance. Her work helps organizations navigate complexity, strengthen communications functions and create environments where communicators can do better and be better.