President's Message: Tammy Vineberg

Tammy Vineberg, APR Spring has a way of reminding us to pause, reconnect and take stock of what truly sustains us—both personally and professionally. For communicators, that reflection feels especially timely. Public relations can be a deeply collaborative profession, yet many of us do our work in increasingly fragmented environments. We’re expected to move fast, respond constantly, and often work behind the scenes without much opportunity to connect with peers who truly und

As we settle into fall, I want to take a moment to talk about something that’s been top of mind for our board: the cost of hosting events—and how we’re working to balance value with affordability for our members. Like many organizations, CPRS Edmonton is feeling the impact of rising costs. Inflation has driven up prices for venue rentals, catering, and even basic supplies. At the same time, we know that many of our members are navigating a challenging economic climate, with u

There is a very quiet change that is happening in the public relations industry. Post-secondary institutions across Canada are slashing funding for PR programs. My counterpart at CPRS Toronto, Andrea Chrysanthou, wrote an excellent president’s message in February about this issue that I encourage you to read and share widely. I started my career as a journalist and when I attempted to enter the public relations profession, I was told by many employers that I needed education